Brand Audit, Brand Development, Messaging, Planning and Strategy, Sign Standards and Design, Graphic Design, Implementation, Interior Design
Mirada Extended Stay Hotel
Vision Communities | Lewis Center, OH
Elegant identity and bold identification
For one of the first Vision Communities, PLANIT was hired to create a modern Hollywood brand identity inspired by the smoldering cool factor of Hollywood star Lauren Bacall. All design elements were created using linen white and black to capture a sophisticated, elegant feel. To get maximum visibility for the development, the design included a monumental element on the corner of the site, bold identification on the north and south ends of the building, and interior branding elements.