Interactive brand identity and signage systems for a variety of multi-family communities

The District at Linworth

PLANIT designed a simple and contemporary brand identity along with a signage system for this 43 building apartment complex that emphasizes Coastal Carolina architecture. In addition to graphics and signage design, the scope included interior design and brand-specific displays for the clubhouse and sales office. These displays integrate with a mobile leasing application that was developed to assist sales staff in identifying the needs of each prospective renter, and to provide more information about the developer and the surrounding area.

 
Vision Communities

Brand Audit, Brand Development, Messaging, Planning and Strategy, Sign Standards and Design, Graphic Design, Implementation, Interior Design

Location: Various

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Mirada

PLANIT was tasked with the creation of the brand identity and signage for a new concept in apartment living. To get maximum visibility for the development, the design included a monumental element on the corner of the site, bold identification on the north and south ends of the building, and sophisticated interior branding elements. The overall design direction was based on the smoldering cool factor of Hollywood star Lauren Bacall. To emulate this, all design elements were created using linen white and black.

The Pointe

This contemporary community stands out among the influx of classically themed communities along Edwards Farms Road in Hilliard, Ohio and offers the best in unit and clubhouse amenities to a predominantly millennial audience. PLANIT was tasked with the development of brand and sign standards. The visual language blended Scandinavian and lodge styles and features a full scale wooden moose, faux wooden monument signage, and an interactive brand wall. The Pointe began leasing in summer 2017.

 

The District at Tuttle

For one of the first Vision Communities, PLANIT created a brand identity along with a signage system that encompasses Coastal Carolina architecture. In addition to graphics and signage design, the scope included interior design and brand-specific displays for the clubhouse and sales office.  These displays integrate with a mobile leasing application that was developed to assist sales staff in identifying the needs of each prospective renter, and to provide more information about the developer and the surrounding area.

 

The Boulevard at Green

PLANIT refined the Boulevard at Green logo and developed a sign standard that was both creative and cost-effective. In addition to the standard signs, unique signs were designed and fabricated for the clubhouse’s interior and exterior. The halo lighting, digitally printed graphics on wood, and custom photography all surrounded the modern Carolina theme. The monument signs leading into the property were designed to reflect the community’s unique, modern style.

 

PLANIT STUDIOS
500 W. Wilson Bridge Rd.
Suite 314 Worthington, OH 43085

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