Logo Design, Brand Audit, Brand Development, Graphic Design
Intercollegiate Tennis Association
The ITA's Mission: Service and Leadership
New leadership and a fresh vision for ITA led to PLANIT creating a logo, brand guide, and launch video in hopes of revitalizing the smallest governing body over collegiate tennis. The association’s rich history was refined and simplified in the form of a new logo that emphasized a bold relation to tennis. Additionally, the logo was crafted to stand out among conference and sponsor logos. Along with the logo design, PLANIT delivered a brand standards guide to ensure brand consistency and animated a launch video that highlighted the logo’s design process. The logo has been covered by many sport authorities and can be seen online and across collegiate tennis tournaments.