A Better PLANIT.


The ITA's Mission: Service and Leadership

Intercollegiate Tennis Association

Logo Design, Brand Audit, Brand Development, Graphic Design

Location: Tempe, AZ

New leadership and a fresh vision for ITA led to PLANIT creating a logo, brand guide and launch video in hopes of revitalizing the smallest governing body over collegiate tennis. The association’s rich history was refined and simplified in the form of a new logo that emphasized a bold relation to tennis. Additionally, the logo was crafted to stand out among conference and sponsor logos. Along with the logo design, PLANIT delivered a brand standards guide to ensure brand consistency and animated a launch video that highlighted the logo’s design process. The logo has been covered by many sport authorities and can be seen online and across collegiate tennis tournaments.

500 W. Wilson Bridge Rd.
Suite 314 Worthington, OH 43085

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