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Brand Evolution, Brand Guidelines, Graphic Design
Hanlin Rainaldi
Columbus, OH
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With their thirtieth anniversary approaching, PLANIT was given the opportunity to research, strategize, and design Hanlin Rainaldi's new brand identity system. Hanlin Rainaldi is a full-service commercial general contractor with expertise in design build projects.
The development of Hanlin Rainaldi's new brand placed a strong emphasis on their forward-thinking attitude and attention to detail. The bold icon depicts the three defining characteristics of the business and its enduring ties with customers: high-level involvement, geographic variety, and skilled trades.
The company's hands-on approach and attention to detail are highlighted by a right-leaning sans-serif font used on each project. To establish a consistent visual brand language, PLANIT Studios developed a unique set of brand guidelines.
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