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Brand Evolution, Brand Guidelines, Graphic Design

Hanlin Rainaldi 

Columbus, OH

With their thirtieth anniversary approaching, PLANIT was given the opportunity to research, strategize, and design Hanlin Rainaldi's new brand identity system. Hanlin Rainaldi is a full-service commercial general contractor with expertise in design build projects.

The development of Hanlin Rainaldi's new brand placed a strong emphasis on their forward-thinking attitude and attention to detail. The bold icon depicts the three defining characteristics of the business and its enduring ties with customers: high-level involvement, geographic variety, and skilled trades.
The company's hands-on approach and attention to detail are highlighted by a right-leaning sans-serif font used on each project. To establish a consistent visual brand language, PLANIT Studios developed a unique set of brand guidelines.
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