A new identity for CBUS Downtown Circulator

Central Ohio Transit Authority (COTA)

Brand Development, Graphic Design, Signage Standards and Design, Implementation

Location: Columbus, OH

Innocom was retained to develop the identity for a dedicated bus which provides free transportation along a 5.4 mile route connecting two of Columbus’ most popular destinations, German Village and the Short North.  We worked closely with COTA to come up with a unique name for the circulator, to design iconic graphics for each bus and bus stop signage, and a streamlined route map.