Logo Design, Graphic Design

Location: San Marcos, TX

A new development opportunity near the campus of Texas State University and in the heart of San Marcos led to the formation of the Apex brand. Initially, Celmark Development Group approached PLANIT to create a name and logo for the new luxury student housing company. After a few revisions the name Apex, which represents the “apex” of luxury student living was chosen. Shortly after the logo was created. The inspiration from luxurious and modern objects like chandeliers and fighter jets led to the creation of a diamond shaped logo projected upward. The gold, black, and white colors further helped solidify the modern luxury aesthetic.